How to fix users abandoning checkout for Marketplace Platforms?
Posted on by Preet Mishra
Cart abandonment is costing Marketplace Platforms an average of 67% of potential revenue. That's $4.6 trillion lost globally each year.
Why does this happen?
Customers abandon checkout because of unexpected costs, complex forms, or payment concerns. Marketplace Platforms lose sales when customers can't get quick answers to their questions.
What's the fix?
Deploy live chat during checkout to address concerns in real-time. Offer instant support for payment issues and shipping questions.
Pro tip: Many Marketplace Platforms also struggle with slow response times and poor customer satisfaction. These issues are often interconnected and can be solved together with a comprehensive customer support strategy.
How to implement?
Ready to fix users abandoning checkout for your Marketplace Platforms? Follow these steps:
- Add live chat or AI chatbot to checkout pages
- Set up automated responses for common payment questions
- Offer real-time order assistance
- Send abandoned cart recovery messages with support
PS: Make sure you're not dealing with inefficient support workflows that may potentially hinder your efforts.
Try Helploom for free
Don't let users abandoning checkout hold back your Marketplace Platforms. With the right customer support strategy, you can turn this challenge into a competitive advantage.
Marketplace Platforms using Helploom typically see:
- 35% reduction in cart abandonment
- 25% increase in customer satisfaction
- 60% faster response times
Related resources for Marketplace Platforms
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